When our team posted, “You can’t spell Bettr Strata without ‘BS’… but we promise we don’t deal in it,” I laughed—and then I nodded. Because that line, bold as it is, speaks to something I care deeply about.
The Moment It Clicked 💡
Years ago, I sat across from a client who had been through the wringer. They’d dealt with overpromises, underdelivery, and a mountain of fine print. They were frustrated, jaded, and ready to walk away from the whole process.
I remember saying, “Let’s cut the BS. Here’s what’s real, here’s what’s possible, and here’s what we’ll do.” That moment changed everything. We built trust. We delivered. And they’re still with us today. 🤝
That experience shaped how I lead. It reminded me that clarity, honesty, and accountability aren’t just good business – they’re the only way to build something that lasts.
Why “No BS” Is Personal 🧍♂️
A lot of people see me as the “tattooed, bearded, strata guy.” And once upon a time, I hid from that. I wore the suits. The collared shirt and tie, hiding the tattoos. I tried to fit a mould I thought I had to live in.
But the “No BS” mindset isn’t just how I run Bettr Strata – it’s how I live my life now. I stopped BS’ing myself. I stopped BS’ing others. I lean into who I am, unapologetically.
These days, I’m known for my black shirts, Jordans, and jeans. That’s me. No costume. No filter. Just real. Some people may like it, some may not – and that’s OK. Because I like me. And it took a lot longer than I would’ve liked to completely like me as a 45-year-old man today. ❤️
Faith, Family & Finding Peace 🙏👨👩👧👦
The last few years have been a bumpy ride – personally and professionally. There were moments I questioned everything. Times when I felt like I was failing at work, at home, and even within myself. But through it all, my faith grounded me. It reminded me that I’m not walking this path alone.
And my family – my absolute rock – stood by me, as they always have. Their love, patience, and belief in me gave me the strength to keep going. They saw me at my lowest and still lifted me higher. I wake up each day with a heart full of gratitude and genuine happiness. Not because everything is perfect, but because I know who I am, and I know who’s walking beside me.
I’m not chasing perfection anymore. I’m chasing peace. And I’ve found it in truth, in love, and in showing up as myself – tattoos, beard, black shirt and all.
As Thomas Jefferson once said:
“Honesty is the first chapter in the book of wisdom.”
That quote resonates deeply. Honesty isn’t just about telling the truth—it’s about living it.
What “BS” Really Stands For 🔄
Sure, “BS” is in our name – but we’re redefining it. To me, it stands for:
- Bold Standards 💪
- Better Solutions 🛠️
- Brilliant Service 🌟
- And absolutely no bull. 🐂❌
Let’s Raise the Bar 🚀
If you’re tired of the runaround, the vague answers, and the “we’ll get back to you” culture – join us. Whether you’re a client, a team member, or just someone who believes in doing things the right way, we’re building something better. And we’d love to have you with us.
Let’s make “No BS” the new standard.
Regards,
JM